Modern marketing solutions for the
rapidly changing healthcare industry.

Lead with Strategy • Prioritize Service • Foster Execution

Lumina takes a client-centric approach and aims to connect all stakeholders – which is the key to a successful outcome. No matter the size of your budget, you will always work with highly skilled leaders.

Early Commercialization

We match task to talent.

Our promise is to identify relevant resources and manage execution on your behalf. It’s about finding the experts suited for the project while elevating cost-efficiencies.

Lumina-Marketing Services

Highly experienced leaders who are dedicated to your business as the strategic lead

Lumina-Marketing Services

Highly skilled project management team to implement and execute on deliverables

Lumina-Marketing Services

Access to a large creative and production team

Lumina-Marketing Services

Ability to scale up and down at a moments notice

Lumina-Marketing Services

Lumina Gives Time Back To You.

Whether we are launching into a new market, re-positioning, or simply managing growth, our leaders work hand-in hand with you to ensure we are aligned with the mission of your brand. Lumina is your resource, your ally – your team that takes on all roles needed so that you can get back to spending your valuable time in the most efficient way possible, and not on the day-to- day minutiae.

We provide a full
commercialization suite.

For brands both big and small, the engagement is flexible and can range across Payor, Provider, and Patient targets.

Commercial Operations

  • Brand Planning (Pre-Peri and Post Launch)
  • Landscape Assessment
  • Pricing & Contracting
  • Sales Force Automation
  • Brand Commercialization
  • Training and Learning Solutions
  • Digital and Social Media 
  • Medical Communication

Value Creation and Patient Access

  • Value Proposition
  • Payer Engagement 
  • HEOR Strategy
  • Access Optimization
  • Message Development 
  • Distribution Model
  • REMS Programs
  • Policy and Advocacy

Advanced Analytics

  • Market Insights
  • Pull-through and Co-Pay Program Analytics
  • Account Segmentation and Profiting
  • Policy Creation and Coverage Impact
  • Model Policy Creation and Coverage Impact
  • Enhance Detailed Performance and Analytics

Technology

  • Geo-fencing & Geo-targeting
  • Email + SMS Marketing
  • Web & App Development
  • Virtual Experience Solutions
Lumina Marketing Servies

Reviews From Our Clients

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Associations & Memberships

Michael Navin

Founder/CEO

Julia Trudell

Project Leader

Jamie Blattstein

Creative Director

Howard D. Komisar

Chief Compliance Officer

Anthony W. Cirone, JR., CPA

Chief Financial Officer

Michael Navin is the Founder and CEO of Lumina Marketing. Prior to his new role, he was Founder and CEO Of Element Marketing Group (EMG), which he founded in 2007. In 2014 EMG was acquired by Ogilvy Health, where Michael served as President and CEO of the Market Access Group based in Connecticut until 2018. Since the completion of the Ogilvy merger Michael has served on several boards and charities. He also developed a Venture Capital firm called Stage Road Ventures, where he serves as Chief Investment Officer.

Julia has spent several years in the pharmaceutical industry and began her career specializing in medical aesthetics. She has launched numerous successful campaigns and is well versed in HCP and Patient segments. Driven by her desire to execute on brand objectives, she takes pride in providing the best client experience possible.

As a Creative Director/Copywriter with over 25 years of experience, Jamie has an extensive background in brand development, creative execution and advertising across an array of industries – including, but not limited to: healthcare, sports and entertainment, fitness and wellness, spirits, luxury goods, banking, and higher education. He maintains expertise in leading creative development and crafting unique messaging for both consumer and trade segments, and is adept at styling the appropriate tone for any desired audience. Jamie attended both Yale University and Cornell University, where he played, and captained, the varsity baseball team.

Howard applies his 30 years of experience in four interrelated areas: real estate, electronic transactions, corporate law and employment law. Howard’s corporate practice includes advising and assisting small to mid-sized companies in their entrepreneurial endeavors. In this area, he concentrates on company formations, shareholder and operating agreements, buy/sell agreements, mergers and acquisitions and joint ventures. Howard attended the Wharton School at the University of Pennsylvania and received a B.S. in Economics in 1977.

Tony has over 30 years of experience providing accounting and business consulting services to business owners and individuals. He is deeply committed to providing world-class service including financial statement preparation, tax planning and preparation, and financial consulting services to a wide array of business and individual clients. Outside of the office, Tony is very active in community and professional organizations. Tony attended Western Connecticut State University in Danbury, Connecticut and received his Bachelor of Accounting.